Real Estate Photography- Can good photos of your home make a difference?
- 89% of all buyers start searching for a home on the internet before ever contacting an agent
- 92% of all internet home buyers found photographs to be the most useful tool in their home search
- A home with multiple photographs and Virtual Tours are 80% more likely to be viewed online
Lead photographs of 5 different properties pull from the Multiple Listing Service. Would you want these photogrpahs highlighting your home?
or would you proof nice sunny photogrphs that are in focus?
These statistics have been gathered from Realtor.com, Inman News and the National Association of Realtors. I think these statistics tells all when it comes to deciding how important good photographs are when selling your home. As a seller in toady's real estate market, you must remember that many buying decisions (primarily, do they want to take the time to see your home) is being made online. It is very important as a seller, to choose an agent that can present your home properly online, including:
- The quality of the photographs
- The quantity of photographs
- The presence of a virtual tour
Following are actual listing sheets from the Massachusetts Multiple Listing Service. The first is a listing that sold very quickly and for top dollar. Note the quality and the quantity of the photographs. The second, is the same listing that expired a month or so before.... only one photo... whats with that? So decide for yourself... Do good photographs help your house sell for more money in a shorter amount of time?
Heres a link to a youtube video I put together of bad photographs I found in our local multiple listing service. Remember you have 30-60 seconds to create an impression on line for a potential buyer... so make it a good one. You can also do your part by making sure your home is decluttered and in tip top showing condition for the photographs.
Article written by Kevin Vitali on Real Estate Photography
photography: A little extra Photoshop goes a long way - 06/12/09 02:22 PM
A good freind of mine, Margaret Innis, who happens to be a homestager,
and I, collaborated on a project to show builders what staging can do
for them. Along the way, I used Photoshop to remove holes in the wall
and the floor.... and also to blend the outdoors with the … (23 comments)
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photography: Sigma 10-22mm Wide Angle- Great step to better interiors. - 05/15/09 01:15 PM
I originally had bought a Nikon D50 a couple of years ago and it came with a 18-50mm lens.
I just wasn't happy with the 18mm for my widest setting. I felt at
times I was not getting the feel of the room for my home sellers. In
smaller … (16 comments)
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photography: How not to photograph a house..... - 02/11/09 09:56 AM
I was going through some active rain posts and came across the
following post, Is No Picture Better than a Bad Picture? by Randy
DeLaMare of Utah. I am always amazed when going through the MLS of
some of the photographs that are used to market a home. Well, it had …
(15 comments)
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photography: My Favorite Adobe Elements Feature - 12/24/08 09:53 AM
My favorite Adobe Elements(all photoshops have this feature) feature is
the transform feature. It straightens your vertical or horizontal
lines so they are parallel with the frame of the photo. The wider the
angle the lens the more chance you have for perspective distortion. I
shoot most interior photos at 10mm … (27 comments)
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photography: My favorite property website.... OBEO - 12/19/08 09:49 AM
One of my favorite property websites is by OBEO. The site offers many features:
Enhanced Mapping- ariels, mapps by demographics and linking to sites like google
Embedded virtual tours
All your photographs
Virtuial floorplans- allows viewers to move furniture into the floorplan.
Detailed statistics- shows you how … (4 comments)
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photography: A Picture is Worth a Thousand Words- Part 4 - 11/24/08 08:59 AM
I find Adobe Elements to be a great tool for adjusting photogrpahs.
All of my final photographs get run through Adobe Elements. You can
download the program at the Adobe website. Last I looked it was $99.00
The tool I find to be the most helpful is the transformation tool. I … (2 comments)
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photography: A Picture is Worth a Thousand Words... Part 3 - 11/13/08 02:32 PM
I wanted to wrap up this series with optimizing the lighting of the
interior of the homes you photograph. Four of the biggest things you
can do to impove your interior photos is:
Use a tripod.... even for a point and shoot.
Learn to use Night time mode along with … (10 comments)
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photography: A Picture is Worth a Thousand Words.... Part 2 - 11/12/08 01:04 PM
I wanted to take a moment to talk about the focal length of the camera
you use to photograph the interior of a home. You want to get the
widest angle possible. I use a 10mm to 20mm on a Nikon camera
(equivelant to a 17 to 35mm in a 35mm … (4 comments)
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photography: A Picture is Worth a Thousand Words.... - 11/11/08 01:09 PM
I'm amazed at some of the photographs I see in our MLS. I went to
school for photography and worked in the industry for many years. I
thought I'd share a few tips on photographing the outside of a house.
The following are samples pulled from our MLS last year for … (10 comments)
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