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What is de-personalizing?

Depersonalizing your home is so important when it becomes time to list your home.  First get rid of all personal items.  You do not want buyers looking at personal photos or items, you want them focusing on the space in the home.  Get rid of any collections any more than 3 items is a collection!! 

I was just with a buyer this past weekend (this is a true story).  When she asked about homes we just viewed I had to identify each home by the personal items in the home and not the home itself... it was the only way she remembered.  She was more focused on the family photos and personal items. Easy enough to bring their attention back to the home by removing the personalization. 

 Reposted Article

Anyone who is familiar with Home Staging, has heard the term "De-Personalize". Basically, it means to remove personal objects. A potential buyer should be able to identify with a home and "too personal" objects can be a turn off. I think it's important to note that de-personalizing does not mean stripping a home of it's contents so that it appears a barren wasteland. There is a happy medium of not too much and not too little that makes potential buyers feel right at home. This delicate balance can be tricky to achieve. I advocate the following:

  • Bland and Boring does not sell houses!
  • If an object is something that not everyone in general would love, remove it.
  • If it is a beautiful, valuable and "universally accepted" object, keep it!
  • If something conveys status, wealth, security, comfort, intelligence, keep it!
  • Anything potentially controversial, remove it.

Potentially controversial items include the following; Religious objects, Political statements, Pornography, Alcohol related paraphenalia (excessive) and my personal favorite, Taxidermy!

These are photographs of a actual job that I staged a while back but they are perfect examples of a space that required de-personalizing. The owner was a good sport and knew it was in his best interest to stage his "Man Cave". The color in the room was his own personal statement created by mixing two half cans of leftover paint!

Man Cave Before Staging

Man Cave After Staging

In this particular case, the home sellers opted to do the work themselves, following a punch list I provided with new paint color etc. While I think they did an admirable job, and their home did indeed sell, it could have been even better had I completed the staging.

Allegra Dioguardi, Sag Harbor NY 631-899-3305

Website: Styled and Sold Home Staging

Home Staging Course: Staging Training by Design

Home Staging E-Book: Styled by Design

 

Allegra Dioguardi
Styled and Sold Home Staging LLC
www.styledandsold.com

631-899-3305

 

Published Monday, March 08, 2010 4:46 PM by Kevin Vitali

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